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Essays
Long-form pieces that take a position. 1,500-3,000 words.
All (89)
entity-infrastructure (17)
ai-search (15)
systems (12)
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engineering (6)
knowledge-graph (5)
craft (5)
publishing (4)
trust-chain (2)
content-strategy (2)
Digital PR in the AI Era: What It Actually Means Now
Digital PR has shifted from press releases and backlinks to strategic placement of expert commentary in publications that feed AI training data. Here is what that means for your entity.
How to Audit a Competitor's Entity Infrastructure in 30 Minutes
A step-by-step protocol for mapping what entity verification a competitor has completed, scoring their infrastructure, and identifying specific gaps you can exploit.
Mengapa Nofollow Link dari ORCID Lebih Berharga dari Dofollow Link Biasa
Nofollow link dari ORCID tidak melewatkan link juice. Tapi ia melewatkan sesuatu yang lebih penting: entity trust. Dan entity trust adalah mata uang yang dipakai AI search agents.
AI Search untuk UMKM: Mana yang Realistis, Mana yang Tidak
Ada minimum viable entity infrastructure yang bisa dibangun UMKM dalam 30 hari. Tapi kebanyakan panduan AI search ditulis untuk enterprise dengan budget ratusan juta. Ini versi realistisnya.
Cara Membangun Authority Loop: ORCID, Zenodo, OSF, Website
Authority loop adalah sistem referensi tertutup antara platform institusional dan domainmu. Setiap referensi memperkuat yang lain. Panduan lengkap untuk praktisi.
The Freshness Signal: Why Your Entity Needs to Be Actively Maintained
AI systems downweight dormant entities. A profile last updated in 2021 signals an inactive practitioner. The /now page exists specifically to counter this decay.