Writing

I write the way I work, from direct experience, not from research alone. Every piece starts with something I built, observed, or argued with. The writing is the processing.

Some essays are in English, some in Bahasa Indonesia. I write in whichever language fits the thinking. Indonesian for things that feel local, English for things that need to travel.

Short-form observations. 4-10 lines. The raw thinking.

2026-03-28

The companies that show up in ChatGPT are the ones that bothered to be verifiable.

entity-infrastructure ai-search

2026-03-25

A site survey teaches you more than a spec sheet.

engineering pumps

2026-03-20

craft economics

Long-form pieces that take a position. 1,500-3,000 words. Each essay gets Article schema and a Zenodo DOI after publishing.

Cara Mendaftarkan Buku ke WorldCat dan Kenapa Itu Penting

2026-05-14 · 14 min read

WorldCat adalah katalog perpustakaan terbesar di dunia, dan datanya masuk ke training AI. Panduan lengkap mendaftarkan buku ber-ISBN ke WorldCat untuk penulis Indonesia.

Wikidata for Business Owners: A Practical Guide

2026-05-12 · 15 min read

A step-by-step guide for business owners to create Wikidata entries, with property tables, diagrams, and practical advice from someone who has done it.

Apa yang Terjadi Setelah Kamu Verifikasi Entitasmu di ORCID

2026-05-11 · 12 min read

Verifikasi ORCID bukan akhir. Ini awal dari compounding. Setiap DOI baru, sitasi, dan sebutan institusional memperkuat sinyal yang sudah ada.

Mengapa Brand Tanpa Karya Terdokumentasi Tidak Dikutip AI

2026-05-08 · 14 min read

AI butuh bukti yang bisa dikutip. Brand yang ga punya karya terdokumentasi, riset, atau publikasi simply ga muncul di jawaban AI.

How AI Training Data Decides Who Gets Cited

2026-05-07 · 15 min read

LLMs cite based on training data, not your SEO score. Entity presence in high-authority databases before the training cutoff is what counts.

Entity vs. Keyword: Pergeseran Cara Mesin Pencari Berpikir

2026-05-05 · 14 min read

Mesin pencari udah berhenti mencocokkan keyword sejak satu dekade lalu. Sekarang mereka mencocokkan entity. Bedanya menentukan apakah kamu muncul di jawaban AI.

A 50-book series of plain-language operations playbooks for SME owners. 20 shipped, 30 in production through 2027. Each book ships with a free 9-minibook worksheet pack. Topics span cost, cash, inventory, vendor, pricing, procurement, supply chain, budget, break-even, lean, contracts, AR, tax, process, quality, project cost, financial ratios, warehouse.