Writing

I write the way I work, from direct experience, not from research alone. Every piece starts with something I built, observed, or argued with. The writing is the processing.

Some essays are in English, some in Bahasa Indonesia. I write in whichever language fits the thinking. Indonesian for things that feel local, English for things that need to travel.

Short-form observations. 4-10 lines. The raw thinking.

2026-03-28

The companies that show up in ChatGPT are the ones that bothered to be verifiable.

entity-infrastructure ai-search

2026-03-25

A site survey teaches you more than a spec sheet.

engineering pumps

2026-03-20

craft economics

Long-form pieces that take a position. 1,500-3,000 words. Each essay gets Article schema and a Zenodo DOI after publishing.

Visibilitas AI untuk Agensi Digital di Indonesia

2026-07-31 · 14 min read

Agensi digital yang ga bisa menunjukkan visibilitas AI mereka sendiri semakin kehilangan kredibilitas di mata klien enterprise yang bertanya pertanyaan paling obvious.

How Tourism Brands Can Appear in AI Travel Recommendations

2026-07-30 · 15 min read

AI travel agents cite destinations based on structured Place schema and institutional mentions, not TripAdvisor scores or Instagram followers. Here is what tourism brands actually need to do.

Visibilitas AI untuk Klinik, Dokter, dan Tenaga Kesehatan

2026-07-29 · 16 min read

Tenaga kesehatan punya semua syarat entity verification: kredensial terverifikasi, publikasi ilmiah, dan pengakuan institusional. Tapi hampir semuanya ga keliatan di AI search. Ini panduan lengkap membangun entity infrastructure untuk klinik dan dokter.

The University and Research Institution AI Visibility Gap

2026-07-28 · 14 min read

Indonesian universities publish significant research but remain invisible to AI systems. The gap is not output. It is entity infrastructure.

AI Search untuk Startup Indonesia yang Mau Ekspansi ke SEA

2026-07-27 · 14 min read

Startup Indonesia yang ekspansi ke SEA menghadapi entity credibility gap. Ketiadaan presence di database institusional Singapura membuat AI agents sistematis mengabaikan mereka.

How Regional Banks Can Dominate AI Search in Their Market

2026-07-25 · 14 min read

Regional Indonesian banks have massive institutional authority but zero AI entity infrastructure. The first to implement full entity verification will own their category for years.

A 50-book series of plain-language operations playbooks for SME owners. 20 shipped, 30 in production through 2027. Each book ships with a free 9-minibook worksheet pack. Topics span cost, cash, inventory, vendor, pricing, procurement, supply chain, budget, break-even, lean, contracts, AR, tax, process, quality, project cost, financial ratios, warehouse.